“Informationally, this is probably the most impressive new part of this hybrid war, all of the different tools to create a false narrative,” he said. “We begin to talk about the speed and the power of a lie, how to get a false narrative out, and then how to sustain that false narrative through all of the new tools that are out there.”
Military tools remain relatively unchanged, he said. “But how they are used or how they are hidden in their use, is the new part of this hybrid war,” the general said. “How do we recognize, how do we characterize and then how do we attribute this new employment of the military in a way that is built to bring about ambiguity?”...http://smallwarsjournal.com/blog/nato-commander-breedlove-discusses-implications-of-hybrid-war
bth: The Small Wars Journal is worth reading and this article in full. My surprise given Breedlove's recent battering he took from the German Foreign Minister and Der Spiegel is:
1. If you want to maintain credibility your narrative needs to stay close to the truth.
2. NATO must actually release credible and verifiable information about Russian troop movements into Ukraine. Unfortunately the world isn't willing to take Breedlove's word on the matter.
3. Breedlove's discussion is focused on new methods of distribution, namely Russian planting of false stories in the news, creation of credible but propaganda blogs supporting the Russian storyline and use of a large number of trolls that hit major news stories and blogs bombarding them with alternate narratives and conspiracy theories almost on queue. No doubt his plan is to pay some US defense contractor like Booz Allen to create its own army of drone minded contractors and sergeant level PR guys. The modern technical methods of using the internet being used so effectively by the Russians were refined by the Israelis a couple of years go,
4. And the basic principals of false narratives and big lies are easily traced to WWII Germany and really back at least to Napoleon.
5. Breedlove's proposed response seems locked in a military mindset.
6. Sadly the biggest problem is that the 'truth' about Russian involvement in the Crimea and eastern Ukraine is very scary and people will find all kinds of reasons not to confront this reality. It is very hard to wake a man who pretends to be asleep.
Here is another article on the subject that makes the point, modern methods allow separation of the source of the false narrative from its actual source. http://www.defensenews.com/story/defense/international/europe/2015/03/18/nato-allies-brace-for-russias-hybrid-warfare/24979545/
Here also is an article which is compelling from RT where the Russians are already outing and bashing to NATO proposal with frankly some logical and effective arguments. http://rt.com/op-edge/243237-eu-russia-propaganda-counter-war/ The general thrust of their evolving narrative is that NATO and specifically the US are the ones pushing Russia and Europe into war. Given the lose of credibility the US encountered with Iraq, it is not surprising that this narrative would have traction.